Road Rovers ☜ 

Here’s a set of six Road Rovers, a line of whimsical, cartoon-style toy cars produced by Hallmark. The elaborate packaging shown here comes from a series issued in 1984, though the line itself dates back to the mid-1970s with much simpler packaging. Each car is individually hand-painted, giving every piece a slightly different personality. Unlike most die-cast car toys, Road Rovers are unique for their rather odd, lumpy shapes and offbeat charm. Both the cars and this delightfully busy packaging were designed by Robert Blair Martin. I don’t typically stray into the 1980s on this site, but I thought this packaging was worthy enough to share, and it certainly wouldn’t have looked out of place on store shelves in the mid to late 1970s. Hallmark Corp. 1984