Goodbye! ☜

Here’s an odd little accordion-fold booklet featuring 12 perforated postcards by Hallmark. This one manages to be strange even by the already-strange standards of early 1970s Hallmark. A set of minimal postcards where each city or attraction is reduced to a flat block of color or a simple pattern. In some ways, it feels ahead of its time, since that kind of extreme minimalism is popular today. There’s no date or designer listed, but the cover art resembles some Hallmark books I own, so I’m guessing Mike Strouth had a hand in it around 1971. See more Hallmark Psychedelia.