Method For The Christmas Madness☜

I’ve become a bit obsessed with tracking down the groovier sales materials created by Habitat, the London-based home-furnishings store, from the late 1960s to the mid-1970s. This scarce example is a ten-panel accordion-fold Christmas gift catalog. As a practical catalog, it’s almost laughably unusable—which seems to be the point. It reads more like a style manifesto than a shopping tool. Although uncredited here, the illustrations are by Juliet Glynn Smith, who created most of Habitat’s sales material during this era. Based on the format and graphics, I’d date it to the early 1970s, around the time Habitat’s annual catalogs began.